Sunday, 26 March 2017

Visual Communication: Studio Brief 3 - Final Work

Stamps


Postcards


Poster



What worked well:
• Using a limited palette of black and white.
• Employing and marrying together qualities of architecture and Op-Art driven by contextual research and experimentation.
• Combining Illustrator outlines and grids with collage textures and photography of vac-forms.
• Feeling confident in using all of my new skills to reflect a newfound love for Postmodern architecture.
• Listening to tutor feedback in regards to lots of experimentation and using simplified colours.
• Working with negative space, silhouette, line and contour.
• Working more independently out of the studio and in workshops to learn new skills and ways of making.
• Giving a sense of fragmentation mixed with the organic.
• Using varying perspectives in my stamps to give different viewpoints.
• Not going overboard in the limited space of the stamp and keeping it simple.
• How each piece is different and individual but they all work well together.
• Having a big enough canvas in the poster to really show all of the experimentation and hard work I have undertaken and using facets of each, which don't fight against each other to exist but work well alongside each other in harmony, telling my narrative and progress throughout this brief.

What could be improved:
• If I had more time, I would liked to have played around with the fragments more on the A2 poster and tested what worked well next to each other. Because of time being a factor in terms of when I could get my work printed onto acetate, I had to be immediate with making decisions of where elements would go in the composition.
• I would have liked to have experimented with foiling onto acetate to accentuate the grids and contour lines as seen on one of the books I had borrowed from the library; which was a big visual inspiration and driving force for this project. Again, because of time and drop-in limitations I had to leave the idea.

Reflection
Overall, I am really proud of my final outcomes as I was very uncertain of where the results would lead to at times during this brief. Choosing Zaha Hadid over Jim Henson was a very good decision to make right at the start as I knew I didn't want to spend another couple of weeks concentrating on the power of character design. Identifying that, reflecting on it and making the decision to change right away meant I had more time to research Zaha Hadid's legacy and make initial research. Going into the unfamiliar territory of Postmodern architecture was rather daunting at first, but I think Zaha Hadid has been the most wonderful starting point to explore how space and materials can be challenged and subverted in today's world to work in urban landscapes. Having a different perspective and set of ideals to work towards was really refreshing and gave way to a new direction in my practice; one which I am excited by and want to explore further in PPP after Easter!

The black and white of the final pieces give a sense of simplicity, charm and sophistication matching the work and personality of Zaha Hadid. Having undertaken so much research, both experimental, developmental and contextual, meant that I had no shortage of ideas of where to go with this brief - my only problem was ensuring that the final elements I chose were the right ones to evoke the magic of organic forms and the natural world alongside the sense of ordered distortion and fragmentation found in Hadid's legacy; being a part of the deconstructionism and parametricism movements. 

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