Friday, 3 February 2017

Visual Communication: Studio Brief 1 - Cartoon Modern


Cartoon Modern has been intrinsic in helping me to develop my character design for this module. The range and breadth of images and illustrative styles have allowed me to think beyond what I believe I know about character design (which isn't a lot, and is mostly informed by my favourite children's books!). It has helped me to realise a different approach to my initial sketches and incorporate the modernist Cubist style - which coincidentally links wonderfully with the aesthetic of jazz music that I can hopefully portray in my character. Perhaps? Perhaps not? But it's a starting point!

There were lots of lovely quotes throughout the book that really got the cogs and gears in my head turning... "Use the language of animation to convey contemporary ideas and themes." "New mature brand of animated film." "Bold visual styles derived from modern arts, adapting principals of Cubism, Surrealism and Expressionism expanding and redefining the art form." "Walt Disney believes that character design should be 'live, individual personalities - not just animated drawings." and so on. Here are some of my favourite illustrations from the book:

Petroushka (1956) and The Old Man and the Flower (1962)

Saul Bass: IBM Commercial and Sun Detergent Commercialand John Hubley: unidentified commercial directed and designed by Hubley


The Hope that Jack Built (1957) and Walt Disney: Model sheet for Mickey Mouse and Trix Cereal Commercial 

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